Event Overview:
FADO Irish Pub in Midtown Atlanta and Marcus Allen Creative created a memorable Valentine's Day experience with the Mr. and Mrs. Valentine's Couples Dating Game. Hosted by Drag Queen Jasmine Waters, the event was a blend of fun competition and vibrant entertainment, perfect for couples looking to celebrate Valentine's Day with a twist.

Audience Engagement:

• Target: 65% active participation from attendees.

• Strategy: Interactive games like the Couple’s Quiz, Date Night Scenarios, and How Well Do You Know Your Partner? kept both couples and singles engaged throughout the night, ensuring high levels of participation and enjoyment.

Attendance:

• Target: 80% of FADO Irish Pub’s capacity, aiming for 75 couples.

• Strategy: Social media campaigns, email newsletters, and outreach to the drag fanbase drove ticket sales and reservations.

Food & Beverage Sales:

• Goal: Achieved $8,500 in sales through dinner, drinks, and special Valentine’s Day packages.

• Revenue Target: Aimed and exceeded an average spend goal of $150 per couple, including ticket sales, food, and beverages.

Marketing Strategy:

• Social Media Campaign: Engaged potential guests with targeted Instagram and Facebook ads provided by the corporate Fado marketing team.

• Email Marketing: Leveraged FADO’s subscriber base to promote early bookings with limited-time discounts, driving advance sales.

• Partnerships: Collaborated with local influencers and Jasmine Waters to boost promotion, reaching wider audiences and ensuring a full house.

Success Metrics:

• Attendance Rate: 80% or higher seating capacity.

• Revenue per Couple: $150 in combined ticket, food, and beverage sales.

• Returning Customers: 20% increase in returning guests for future events through targeted follow-up campaigns for Drag Show.